When is a Certain Reward Driving Intended Behavior, and when is it not?
We are used to think that there is a one-size-fits-all recipe for motivating people. But research shows that the context matters as well. A study by Swedish economists Carl Mellström and Magnus Johannesson from 2008 for instance showed that groups that were asked to become blood givers was actually deterred from giving blood when offered monetary reward for it.
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